Below is a link to an entertaining essay:
How Writers Build the Brand By TONY PERROTTET
Published: April 29, 2011
Like I always say, the more things change...the more authors self-promote.
Speaking of which, To Conquer the Heart of a King is now available on smashwords.com for all e-readers, not just the Kindle.
To Conquer the Heart of a King
under the name J. S. Laurenzor for the Nook at www.smashwords.com/books/search?query=to+conquer+the+heart+of+a+king
Thanks, Scott Fogel, for emailing me the link to the essay!